The Istituto Biochimico Farmaceutico FASSI Spa, founded in 1936, is the confectionery manufacturer of Mental and Flavoral candies.
In the 1980s, it was a pioneer in double entendre in television advertising: who doesn’t remember the catchphrase “… I’ve got it fragrant ...”

The company, young and dynamic despite its almost eighty years of history, has always enthusiastically seized market opportunities, positioning its brand as a leader in both Normal Trade and the Modern Distribution channel.

It is precisely the taste for challenge and novelty that drives it today to explore the new world of digital smoking, leveraging decades of expertise in flavors, aromas, and fragrances.

Our liquids are derived from a selection of e-cigarette flavors made from high-quality ingredients and aromatic molecules used exclusively in the food sector.

The Mental fragrances, suitable for all types of smokers, have been designed and crafted for daily use.
To this end, studies and tests have been conducted to avoid aromatic persistence and the presence of unpleasant components during prolonged use throughout the day.